scotland visitor survey

The main purpose was to collect email addresses. Insights, statistics and information on various different demographics of Scotland’s visitors, Research and insights on regions across Scotland, From a free web listing on our global website to advertising in our iCentres, find out how you can reach your target markets with us, A series of downloadable documents giving you a flavour of what activity we do at a local level, Loch Lomond, The Trossachs, Stirling & the Forth Valley, Scottish Clans and Historical Figures funding. 71% heading outside at least once a week, up from 59%. We undertake a wide range of consumer marketing and PR activity in the UK and international markets to promote Scotland across the globe throughout the year. VisitScotland has just published their Scotland Visitor Survey, which shows 98% of visitors to Scotland are likely to recommend the country to others, and a further 84% planning to make a return trip in the next five years. To make sure we’re achieving our goal, we measure the impact of our marketing activity via feedback from consumers that engage with our communications. So watch this space for the launch next month as we show the world again why Scotland Is Now! Enter your email address: Delivered by FeedBurner. 2,999 responded to a follow-up online survey on their return … Our survey results revealed that among those resident in the rest of the UK (excluding Scotland residents), 29% said they travelled to a part of Scotland where they had not been before; 35% said they went to more places than they had previously planned; and 21% also visited Scotland instead of another destination during last autumn and winter period. The GB Day Visitor Survey 2019 (PDF, 4.6MB | PPT, 3.7MB) is the latest annual report for the survey. Next Article . You’ll find luxury, budget, boutique and spa hotels in Scotland, all perfect for putting your feet up and enjoying a good night’s sleep. As signs of Scottish autumn start to show, the season opens us up to promoting Scotland in a whole new colourful light – and our marketing reflects this. 1 in 10 visitors were influenced by a travel feature about Scotland, whilst TV, film and books 13. are also important prompts to consideration, especially for international visitors. For those visiting for the first time (28%) or returning to see more of what the country has to offer (20%), personal recommendations from people we trust - friends and family - are still the strongest endorsement and inspiration to visit Scotland. We’ve made our findings available for you to explore and hopefully find just as useful. This has been shaped by learnings and insights from previous market promotions, the findings from this research alongside new trends we’re seeing across the wider tourism industry. It is enough if know if they are from: outside the UK, outside Scotland, outside the local area, or within the local area. The number of nights they are spending in the local area. We have a stunning country and we want to make sure we’re showing it off, whether that’s the hustle of our winter markets in Edinburgh or our stunning autumnal coloured Big Tree Country in Perthshire. Scotland is now operating a 5-level Covid-19 system on a local basis. Implementation of the Named Person aspects of the Act is due to come into effect in August 2016. Regular updates for the Scottish tourism industry, Regular updates for the Scottish events industry. Scotland has a diverse range of visitor attractions. Find up-to-date research and insights on Scotland's tourism industry, including regional statistics, visitor numbers, markets and trends. Journey through the decades from the late 1960’s to the 2010’s with highlights from our key activity and tourism industry milestones. The most recent Scotland Visitor survey was conducted in 2015/16 and published in 2017. To contact you and/or send you information relating to your order or reservation. Check the 5-level Covid-19 restrictions for each area to plan and book ahead when considering your trip. Scotland Golf Visitor Survey and Economic Impact 2016_Research Brief_Final: Appendix 1 – Evidence Based Procurement: 5.3: Publication date of this notice. “Our recent NC500 visitor survey shows that a significant number of visitors are already rescheduling their plans to visit the NC500 into 2021 and beyond. Hotels. GB Tourism Survey: 2019 Overview. In 2016, there were around 11.5 million overnight visits from across Great Britain, and a further 2.7 million from overseas. Regular updates for the Scottish tourism industry, Regular updates for the Scottish events industry, A group of friends enjoy a cosy drink together in the Clachaig Inn, Glencoe, Image credit: VisitScotland / David N Anderson, Find out who visits Scotland, what they're interested in, and what they're looking for, We have teamed up with the Scottish Government, Scottish Development International and Universities Scotland to create Scotland is Now, a campaign…, Find out all about what we do to promote Scotland as a tourism destination and more. Make sure that the property you plan to visit hasn’t had to close unexpectedly due to adverse weather or other reasons beyond our control. We’re closely monitoring the Coronavirus (COVID-19) situation as it develops and are currently publishing the COVID-19 consumer tracking report. The most popular activities on overnight visits to Aberdeen and Aberdeenshire were sightseeing, visiting castles, historic houses or stately homes, and taking short walks or strolls. 13 January 2016 Editor. Loch Lomond, The Trossachs, Stirling & the Forth Valley, Scottish Clans and Historical Figures funding. 2,999 responded to a follow-up online survey on their return home. The tourism body’s Key Facts on Tourism in Scotland 2018 found that average overseas visitor spend in Scotland was £624 per trip, with £234 per trip spent by domestic visitors. There were also 142 million day visits within Scotland in 2016. Email. The nature of this work is to strengthen our understanding of visitor behaviour and visitor experiences. Travelling a little can make a big difference. Survey Background and Visitor Profile . Whale watch and wildlife cruises from Tobermory, Isle of Mull, Scotland. Unfortunately the planned Scotland Visitor Survey for 2020 has been postponed. VisitScotland has a long history of undertaking visitor surveys. The survey also shows: 34% of Scots getting a daily dose of nature, compared to 22% prior to lockdown. Overall 78% of all UK & Ireland visitors we spoke to were very or extremely satisfied with their trip to Scotland, this is a 5% increase to our previous survey (2017-18 autumn and winter); and this figure is higher among those resident outside of Scotland (81%) which is great news. As part of the Children and Young People Act (Scotland) 2014, Health Visitors have been designated to be the Named Person for all children under 5 in Scotland. Scotland is now operating a 5-level Covid-19 system on a local basis. Prev Article. Our survey results also revealed that other key aspects motivating visits to Scotland include our reputation for friendly people (23%), culture and art (22%) and Scotland is good for their wellness (20%). Title: PowerPoint Presentation Author: Sarah Ainsworth Created Date: 5/15/2018 3:16:57 PM 11,743 leisure overnight visitors were interviewed in Scotland between May and September 2015 and 2016. 11,743 leisure overnight visitors were interviewed in Scotland between May and September 2015 and 2016. People coming to Scotland from elsewhere in the UK & Ireland tell us that they have a great experience when they’re here with 62% saying they were extremely satisfied with their trip to Scotland. 25-02-2016: Express an interest online. 89% of outdoor visitors took regular local walks (an increase from 77%) and around 20% running or cycling (up from 5%). What’s planned? It helps us build a better picture of what is a particularly important to our visitors and helps inform and drive a number of our own activities. The survey was This toolkit provides: conducted in 2011/12 during the summer months and covered all the mainland areas of Scotland, including the National Parks. 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